MEET RYAN "GUS" ROBERTS
HERE'S WHAT I LEARNED ABOUT CREATING FREEDOM
For 5 years, I ran my company from a sailboat while raising my daughter and traveling across 13 countries.
That's only possible when your business structure can hold without you.
Most operators never get there. They build a business that owns them instead of owning the life they wanted.
Freedom is built on systems.
WHAT I DO
Operational Risk Assessment
A 3-4 week diagnostic across the 8 domains that break businesses during growth or acquisition:
- Strategy: Is it clear, current, and differentiated?
- Systems: Are they creating leverage or complexity?
- Structure & People: Clear roles? Decision rights? Accountability?
- Financial Control: Cash flow, margins, runway...do you actually know?
- GTM Engine: Scalable and sustainable, or masking dysfunction?
- Data & Dashboards: Driving decisions or just noise?
- Leadership Capacity: Operating at level or drowning?
- Risk & Compliance: Any fires you're not looking at?
DELIVERABLE:
A prioritized risk map with specific mitigations.
You'll know what's most likely to break, what it will cost, and what to do about it.
No retainers. No generic consulting. One engagement. Clear answers.
This is for you if
You're an owner/operator at 20-200 employees.
- You're scaling, acquiring, or integrating.
- You've outgrown your early-stage structure and you're feeling it.
- You don't want to find out what breaks the hard way.
AND YOU WANT:
- Clarity: You'll know exactly where the structure won't hold.
- Prioritization: Not a list of 50 problems. A sequenced map of what to fix first.
- Confidence: Scale knowing you've stress-tested the foundation.
Operators often feel like they're running the business BUT it's running them.
This is how you get out from under it AND ahead of it.
THIS IS NOT FOR YOU IF:
You're looking for someone to validate what you've already decided.
You're pre-revenue or pre-product-market fit.
HOW I DO IT
VMOCA: Vulnerability Mechanism Outcome & Criticality Analysis™
I've developed a structured vulnerability analysis adapted from engineering risk frameworks that assess over 50 failure causes and 100+ failure mechanisms, scored and prioritized by likelihood and impact.
There is nothing else like it in the industry. This is a new level of business intelligence designed to engineer and validate a company’s internal systems to ensure survivability and scalability under stress.
This is where Systems Engineering, Contingency Planning, Business Architecture, and Performance Psychology meet. It replaces intuition, motivational guidance, and isolated optimization with measurable architecture—one that exposes fragility, ranks risk, and converts complexity into clarity.
