BUILD A COMPANY THAT CAN SCALE UNDER PRESSURE

BEFORE YOU CHASE 10×, YOU MUST SURVIVE 2×

I help founders & leaders build companies that scale reliably under pressure.


Combat-proven fighter pilot and senior officer. Built and sold a defense firm while sailing the Caribbean. Now I help entrepreneurs, owners, and fast-track achievers at inflection points leverage unconventional strategies to multiply wealth, expand freedom, and design lives others only imagine. Accountants and lawyers protect what’s been built. I help you design what’s next. 

The Architecture Intensive

If you've mastered motion but need structure

Business Architecture: Build systems that scale without failure.


Founder Architecture: Expose blind spots, decision friction, and hidden leverage.


Strategic Inflection: Navigate high-stakes moves with clarity and speed.


Freedom Architecture: Design wealth and operations to serve life, not consume it.

Apply for a Strategy & Architecture Intensive

The architecture of scale

I’m Ryan “Gus” Roberts,  a former fighter pilot turned strategic architect.


I was told becoming a pilot was impossible because of a medical issue. A mentor asked, “If that wasn’t an issue, what would you do?”


That question rewired my thinking... and my life.


I planned and led combat missions, guided organizations, led weapons risk modeling programs for the Department of Defense, built and sold a defense company while living on a sailboat, and learned a universal truth:


The highest rate of achievement belongs to those who plan not only for their vision - but for what could go wrong. 

Scaling isn’t about adding speed, it’s about increasing survivability.


Most business fail not because they lack ambition, but because their business isn’t architected to withstand stress. 


I apply  failure-first analysis adapted from years of experience in systems engineering, business strategy, risk modelig, and real-world business operations to uncover the hidden points of failure in your strategy, structure, systems, and leadership.


The result is the Vertical Architect Intensive - a 30-day diagnostic that quantifies your company’s readiness to scale and gives you the blueprint to survive 2× growth before chasing 10×.



Most businesses FAIL.


82% of failures come from cash-flow collapse, but that’s just the symptom. 


Over 90% of business deaths are internal - and almost none of them saw it coming.


I engineer survivability, so you make it to scale.

Four Cornerstones for Scalable Leadership

1. Health — The Foundation

Strength fuels clarity and endurance.

2. Connection — The Structure

No architecture stands alone.

3. Freedom — The System

Freedom isn’t lack of structure; it’s the result.

4. Wisdom — The Strategy

Without reflection, experience repeats.

Every inquiry is reviewed personally.

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